SAF Rewards FAQs & T&Cs
SAF Rewards - Frequently Asked Questions
How does SAF Rewards work?
SAF Rewards is our loyalty programme designed to reward customers who shop with Star Action Figures regularly.
You earn points when you shop with us, which can be redeemed against future purchases, while your qualifying spend over a rolling 12-month period determines your SAF Rewards tier.
There is no membership fee and no requirement to place a certain number of orders.
What are the SAF Rewards tiers?
Your tier is based purely on your qualifying spend with Star Action Figures over a rolling 12-month period.
Entry - Under £50
Bronze - £50+
Silver - £250+
Gold - £1,000+
Your tier can move up or down as your rolling 12-month spend changes.
It is based on how much you spend, not how many individual orders you place.
Do customers who spend less lose out on limited items?
No. The vast majority of products will continue to be available to everyone exactly as they are now.
Early access will only be used for a small number of extremely limited products where we expect demand to significantly exceed the stock available.
Qualifying customers may receive a short period of early access. This is not permanent exclusive access. Anything remaining after the early-access period will then go on general sale.
We have deliberately set the qualifying spend over a rolling 12-month period at levels that the vast majority of our regular customers should be able to reach. Like any loyalty scheme, some benefits are there to reward customers who use the business regularly.
If someone only buys one or two products from us each year and those happen to be rare, extremely limited items, then yes, unfortunately there may be occasions when they miss out.
With products where demand heavily exceeds supply, somebody will inevitably miss out. We believe giving our regular customers the first opportunity is the fairest way to handle them.
Will every limited or exclusive product have tiered early access?
No.
Early access will only be used when we believe it is appropriate, particularly on products where the quantity available is extremely limited compared with the expected demand.
Most products, including most exclusives, will continue to go on sale normally.
Does being Silver or Gold guarantee I can buy a limited item?
No.
Early access gives qualifying customers an earlier opportunity to order. It does not guarantee stock.
There may still be occasions where demand from qualifying customers exceeds the quantity available.
Normal maximum purchase limits may also be applied.
Will early access always be based purely on tier?
Not necessarily.
For some particularly limited products we may also take previous purchasing history within that particular range into account.
For example, if an extremely limited product is part of an established range, customers who regularly buy that range from Star Action Figures may sometimes be given an opportunity alongside qualifying SAF Rewards members.
The exact criteria will depend on the product and will be made clear where applicable.
How do I earn SAF Points?
The standard earning rate is:
1 SAF Point for every £1 of eligible spend.
There will also be opportunities to earn additional points through selected products, promotions and special offers.
What are SAF Points worth?
500 SAF Points = £5.
Points can be exchanged for rewards which can then be used against eligible purchases.
We also intend to introduce additional ways to use points rather than simply exchanging them for money off.
Do SAF Points expire?
Yes.
SAF Points remain valid for one year from the date they are earned.
This works on a rolling basis rather than all of your points disappearing on one fixed date.
For example, points earned on 18 September 2026 would expire on 17 September 2027 if they had not been used.
How does the rolling 12-month tier period work?
Your qualifying spend is continually calculated using the previous 12 months.
There is no annual reset on 1 January and everyone does not suddenly return to Entry tier at the same time.
As older purchases move beyond 12 months they stop contributing towards your tier, while new purchases are added.
This means your tier reflects how much you currently shop with Star Action Figures rather than how much you happened to spend during a particular calendar year.
Why doesn't my spending from the old Star Action Figures website count?
Unfortunately, we were unable to transfer the required purchase history from our old website into the new loyalty system.
The old and new websites are completely separate platforms and the data required by SAF Rewards cannot simply be imported as qualifying tier spend.
We would have brought it across if it had been technically possible.
What about orders I have already placed on the new website?
Customers should receive SAF Points based on eligible spending through the new website.
However, we discovered during the final setup of SAF Rewards that the system cannot retrospectively add qualifying tier spend for orders which had already been completed before SAF Rewards launched.
This means some established customers may initially appear in a lower tier than their recent purchasing history would suggest.
We appreciate that this is not ideal, but it is a limitation of the loyalty system rather than a decision to disregard those orders.
Why am I starting in a lower tier when I have shopped with Star Action Figures for years?
Because we cannot import your previous qualifying spend into the tier system.
We know who many of our long-standing customers are, but SAF Rewards has to calculate tiers using transactional data recorded by the loyalty system itself.
As customers continue shopping with us, tiers will begin to reflect their normal spending patterns.
For that reason, it will take up to a year from the launch of SAF Rewards in September 2026 before some of the tier-based benefits become fully established. We need to give customers a reasonable opportunity to move through the tiers first.
Do I need to place lots of separate orders to move up a tier?
No.
Tiers are based on total qualifying spend, not the number of orders you place.
Spending £250 across two orders is treated the same as spending £250 across ten orders for tier qualification.
There is no benefit to unnecessarily splitting orders.
What happens to points if I cancel or return an order?
Points awarded for products which are subsequently cancelled, refunded or returned may be removed from your SAF Rewards balance.
Your qualifying tier spend may also be adjusted accordingly.
This prevents points or tier status being earned from purchases which are ultimately refunded.
Can SAF Points be exchanged for cash?
No.
SAF Points have no cash value and cannot be exchanged for cash or transferred between customer accounts.
They can only be redeemed through SAF Rewards.
Will there be other ways to spend points?
Yes.
Our intention is for SAF Rewards to become more than simply a money-off scheme.
Over time we plan to introduce additional rewards, promotions and opportunities to use points, including our SAF Rewards Vault and selected prize draws.
Not every feature will be available immediately. We would rather introduce them properly over time than launch everything on day one simply for the sake of it.
Will there be opportunities to earn bonus points?
Yes.
The standard earning rate will remain 1 SAF Point per £1 of eligible spend, but selected promotions may offer additional points.
This could include bonus points on particular products, brands, ranges or promotional events.
Do I have to pay to join SAF Rewards?
No.
SAF Rewards is completely free.
We specifically wanted a loyalty programme which rewards customers for actually shopping with Star Action Figures rather than a paid membership scheme where customers have to buy access to benefits.
Do I need a Star Action Figures account?
Yes, you should use a Star Action Figures customer account so that your purchases, points and tier status can be correctly associated with you.
Where possible, use the same account and email address when ordering so your SAF Rewards activity remains together.
Is SAF Rewards finished, or will more benefits be added?
More will be added.
SAF Rewards has been designed as something we can develop over time.
Early access, bonus-point promotions, additional redemption options, the SAF Rewards Vault, prize draws and other benefits can all be expanded as the programme develops.
The first few months will also allow customers to naturally move through the tiers before we begin making greater use of tier-specific benefits.
Our aim is simple: the more regularly you choose to shop with Star Action Figures, the more we want SAF Rewards to give back to you.
Can Star Action Figures change or withdraw SAF Rewards?
Yes.
Star Action Figures reserves the right to amend, suspend or withdraw SAF Rewards, including its points system, tier structure, rewards, benefits and qualifying criteria, at any time.
Where reasonably practical, we will provide advance notice of any significant changes or the withdrawal of the scheme. However, we reserve the right to make changes without prior notice where necessary.
SAF Rewards points have no cash value and are provided as part of a discretionary loyalty programme. Any unused points, rewards or benefits may be subject to an expiry or redemption period if the scheme is withdrawn.
Star Action Figures also reserves the right to correct points or tier balances where points have been awarded in error, or where an order has been cancelled, refunded or returned.
Participation in SAF Rewards is subject to the SAF Rewards Terms & Conditions, which may be updated from time to time.
SAF Rewards - Terms & Conditions
Last updated: September 2026
These Terms & Conditions apply to the SAF Rewards loyalty programme operated by Star Action Figures Ltd (“Star Action Figures”, “SAF”, “we”, “us” or “our”).
By participating in SAF Rewards, you agree to these Terms & Conditions.
1. About SAF Rewards
SAF Rewards is a free loyalty programme which allows eligible Star Action Figures customers to earn points on qualifying purchases and access additional benefits based on their qualifying spend.
SAF Rewards points, tiers and benefits are provided as part of a loyalty programme. They are not cash, do not represent money held on behalf of a customer and cannot be exchanged for cash.
2. Joining SAF Rewards
There is no charge to participate in SAF Rewards.
Customers should have a Star Action Figures customer account and use the same account and email address when placing orders so that qualifying purchases can be correctly associated with their SAF Rewards account.
Each customer should maintain only one SAF Rewards account.
Points, rewards, tier status and benefits are personal to the account holder and cannot normally be transferred, sold, exchanged or combined with another customer's account.
3. Earning SAF Points
The standard earning rate is:
1 SAF Point for every £1 of eligible spend.
Points are awarded on qualifying purchases recorded by the SAF Rewards system.
From time to time, we may offer additional or bonus points on selected products, brands, ranges or promotional events. Any additional conditions applying to a bonus-points promotion will be stated at the time.
We reserve the right to exclude particular products, transactions or promotions from earning points where this is made clear to customers.
Points may take a reasonable period of time to appear in a customer's account.
4. Value of SAF Points
At launch:
500 SAF Points = £5 reward.
Available rewards and redemption options will be displayed through SAF Rewards.
Points have no cash value and cannot be exchanged for cash.
Rewards obtained using points cannot themselves be exchanged for cash.
5. Expiry of SAF Points
SAF Points are valid for 12 months from the date they are earned.
Points expire individually on a rolling basis rather than all points expiring on one fixed annual date.
For example, points earned on 18 September 2026 will expire on 17 September 2027 if they have not been redeemed.
Once points have expired they cannot normally be reinstated.
Customers are responsible for monitoring their available points and expiry dates through their SAF Rewards account.
6. SAF Rewards Tiers
SAF Rewards tiers are based on qualifying spend over a rolling 12-month period.
The current tier levels are:
Entry - under £50 qualifying spend
Bronze - £50 or more
Silver - £250 or more
Gold - £1,000 or more
Tier qualification is based on spend, not on the number of orders placed.
There is no annual calendar reset. Qualifying purchases are added to the rolling 12-month calculation and older purchases cease to count once they fall outside that period.
As a result, a customer's tier can move both up and down over time.
We may change tier thresholds or introduce, remove or amend tiers in accordance with Section 15 of these Terms.
7. Historical Purchases and the Launch of SAF Rewards
SAF Rewards launched in September 2026 following Star Action Figures' move to a new website platform.
Purchase history from our previous website could not be transferred into the SAF Rewards tier system.
In addition, the loyalty system cannot retrospectively add qualifying tier spend from orders which had already been completed on the new website before SAF Rewards launched.
Eligible spending on the new website may still have generated SAF Points where supported by the system, but this does not necessarily mean the same spending can be retrospectively counted towards tier status.
Because SAF Rewards uses a rolling 12-month period, it will take up to one year from launch for all customers' tier positions to be based entirely on a full 12 months of activity within the scheme.
8. Early Access to Limited Products
From time to time, selected SAF Rewards customers may receive early access to particularly limited products.
Early access will only apply to selected products and will not apply to the majority of products sold by Star Action Figures.
Early access does not guarantee that a customer will be able to purchase an item.
Where demand exceeds the quantity available, stock may sell out during an early-access period.
We may determine eligibility for early access using factors including SAF Rewards tier, previous purchasing history within a relevant product range, or other clearly stated qualifying criteria.
Purchase limits may apply.
Unless specifically stated otherwise, products remaining after an early-access period will be made available for general sale.
Star Action Figures reserves the right to alter, shorten, extend or cancel an early-access period where reasonably necessary, including where there has been an allocation change, supplier issue, technical problem or pricing error.
9. Limited Stock and Allocations
SAF Rewards status does not guarantee availability of any product.
Manufacturers and distributors may reduce or cancel allocations after products have been offered for sale.
Where there is insufficient stock to meet demand, normal Star Action Figures allocation, purchase-limit and cancellation policies may apply.
10. Cancellations, Refunds and Returns
Points earned from an order which is subsequently cancelled, refunded or returned may be removed from the customer's SAF Rewards balance.
Qualifying tier spend associated with a cancelled, refunded or returned purchase may also be reduced or removed.
If points earned from an order have already been spent before the underlying purchase is refunded or cancelled, the customer's points balance may become negative or an equivalent adjustment may be made to the account.
Any adjustment will reflect the relevant cancelled, returned or refunded purchase.
Nothing in SAF Rewards affects a customer's statutory rights relating to cancellations, returns, refunds or faulty goods.
11. Rewards Used on Refunded or Cancelled Orders
Where a SAF Reward has been used towards an order which is subsequently cancelled or refunded, we may return the associated points to the customer's SAF Rewards account where appropriate.
Where points earned from a purchase have already been redeemed before that purchase is cancelled, returned or refunded, we reserve the right to deduct the value of those points from any refund due.
If the customer's SAF Rewards balance is insufficient to cover the adjustment, we reserve the right to allow the account to show a negative points balance, which may be recovered from points earned on future qualifying purchases.
Any adjustment will be limited to the points or rewards connected with the relevant cancelled, returned or refunded purchase.
Nothing in this section affects any refund or other remedy to which a customer is legally entitled.
12. Bonus Promotions
We may occasionally offer increased points, promotional rewards or other temporary SAF Rewards benefits.
Promotional offers may have their own start and end dates, qualifying products, customer eligibility requirements or other restrictions.
Where separate promotional terms are provided, those terms will apply in addition to these SAF Rewards Terms & Conditions.
13. Prize Draws
SAF Rewards may occasionally include opportunities to redeem points or otherwise qualify for promotional prize draws.
Each prize draw will have its own rules, eligibility requirements, closing date and method of entry.
Participation in SAF Rewards does not automatically provide entry into a prize draw unless specifically stated.
Where required, separate prize draw terms will take precedence in relation to that particular promotion.
14. SAF Rewards Vault and Other Rewards
We may introduce additional ways of redeeming SAF Points, including products, merchandise or other benefits through the SAF Rewards Vault.
Any such rewards will be subject to availability and may have their own redemption requirements.
The range of available rewards may change and particular rewards may be added or removed.
Unless specifically stated otherwise, the availability of a reward does not guarantee that it will remain available until a customer's points expire.
15. Changes to SAF Rewards
We may amend SAF Rewards from time to time.
This may include changes to:
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The points earning rate;
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the value or type of rewards available;
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tier thresholds;
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tier benefits;
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early-access arrangements;
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point expiry periods;
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qualifying products or purchases;
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promotional features; or
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any other part of the programme.
Where reasonably practical, we will provide advance notice of significant changes which materially affect customers.
Minor changes, corrections, promotional changes or changes which are necessary for legal, security, fraud-prevention, technical or operational reasons may be made without advance notice.
Changes will not affect any statutory rights which customers have under UK consumer law.
16. Suspension or Withdrawal of SAF Rewards
Star Action Figures reserves the right to suspend or withdraw SAF Rewards.
Where reasonably practical, we will give customers advance notice of the permanent withdrawal of the programme and a reasonable opportunity to use existing points before they expire.
There may be circumstances where immediate suspension or changes are necessary, including legal or regulatory requirements, fraud, misuse, serious technical problems, security concerns or circumstances outside our reasonable control.
If SAF Rewards is permanently withdrawn, any arrangements for outstanding points or rewards will be communicated to customers where reasonably practical.
SAF Points do not have a cash redemption value and no cash payment will be made for unused points solely because the programme has been amended or withdrawn.
17. Misuse of SAF Rewards
SAF Rewards is intended to reward genuine Star Action Figures customers.
We reserve the right to investigate activity where we reasonably believe there has been misuse of the programme.
This may include fraud, manipulation of points or tier status, creation of multiple accounts to obtain benefits, abuse of promotions, resale or attempted sale of rewards, or other deliberate attempts to obtain benefits to which a customer would not normally be entitled.
Where we reasonably determine that misuse has occurred, we may remove incorrectly obtained points or benefits, correct a tier status, suspend participation in SAF Rewards or close the relevant SAF Rewards account.
Where appropriate, we may take action without prior notice to prevent further misuse.
18. Errors and Incorrect Points
Occasionally, points, rewards or tier information may be displayed incorrectly due to human error, system error or technical problems.
We reserve the right to correct an incorrect points balance, reward or tier status where an error has occurred.
We will not deliberately remove correctly earned points other than in accordance with these Terms & Conditions.
19. Technical Availability
We will take reasonable steps to keep SAF Rewards available and customer balances accurate.
However, we cannot guarantee that the programme, website, app or loyalty provider will operate without interruption or technical error at all times.
If SAF Rewards is temporarily unavailable, purchases may take longer to appear or certain benefits may temporarily be unavailable.
Where reasonably possible, genuine qualifying transactions affected by a technical problem will be corrected once the issue has been identified.
20. Customer Account Responsibility
Customers are responsible for ensuring that the information associated with their Star Action Figures account is accurate.
Where orders are placed using different accounts or email addresses, we cannot guarantee that points, spend or tier status will automatically be combined.
Customers should contact us if they believe qualifying points or spend have been incorrectly recorded.
We may request reasonable information to allow us to verify the relevant transaction.
21. Data and Privacy
We will use personal information associated with SAF Rewards to operate and administer the programme, calculate points and tier status, provide rewards and benefits, prevent misuse and communicate relevant information about the programme.
Personal information will be handled in accordance with the Star Action Figures Privacy Policy and applicable data-protection law.
22. Relationship with Our Other Terms
These SAF Rewards Terms & Conditions apply specifically to the loyalty programme.
Purchases made from Star Action Figures remain subject to our normal website Terms & Conditions, preorder terms, returns policy and any other applicable purchasing conditions.
Where a particular SAF Rewards promotion has separate terms, those additional terms will also apply.
23. Your Statutory Rights
Nothing in these Terms & Conditions excludes, restricts or overrides any rights which cannot legally be excluded or restricted.
Your statutory consumer rights remain unaffected.
24. Governing Law
These Terms & Conditions are governed by English law, subject to any mandatory consumer protections which apply where you live.
Customers living in Scotland or Northern Ireland retain any rights they have to bring proceedings in the courts of their own jurisdiction.
25. Resellers
SAF Rewards is intended for genuine retail customers purchasing products for their own personal use or collection.
Customers who we reasonably believe are purchasing products primarily for resale, commercial redistribution or business purposes may be excluded from SAF Rewards.
We reserve the right to remove points, rewards or tier benefits and to suspend or close SAF Rewards participation where reseller activity is identified.
25. Contact Us
If you believe your SAF Rewards points, tier or rewards are incorrect, please contact Star Action Figures through our normal customer-service channels.
Please provide sufficient information for us to identify your account and the relevant order or transaction.
We will investigate genuine discrepancies and correct them where appropriate.