We grew up with giant monsters, comic books, punk, science fiction, skateboarding, robots & rebellion. No one made what we wanted...So Super7 made it themselves. Founded in 2001, Super7 is the premier pop-culture design house and producer of lifestyle-oriented collectibles. ReAction figures celebrate the iconic 3¾ action figure of our childhood. The iconic size and sculpting style was simple while allowing our imagination to go all in on our daily adventures.